Direct Marketing Tips For A Slumping Economy

The 80 / 20 rule suggests that 80 percent of your business comes from 20 percent of your customers. This means, a whopping 80 percent of your current sales will come from 20 percent of your current customers. In a struggling economy, it is extremely important to remember this. Excellent customer relations and customer service practices become paramount to your home business success, during economic slumps. Building your list of new customers, can be rewarding. However, the majority of your sales will come from repeat customers.You must focus on your list of current customers.

To maintain or increase your business, when the economy falters, try giving more value to your current list of customers. At the same time, expect less from them. Direct marketing tips, like this, can make or break your business during economic instability. Try lowering your prices or offering new and improved products, to increase the value to your customer. You could also offer lower priced products that compare to your current products. How about offering free ebook downloads, with a product purchase. The customer will become frugal during a struggling economy. Any improvements made toward increasing value, will be beneficial to both your customers and your business.

Here’s a direct marketing tip that makes a whole lot of sense. Especially during a down economy. Try spending less on your work at home business. Incorporate etools that require mostly time as opposed to money. Creating a blog is a great inexpensive way to market your business.Social networking is another effective, low cost marketing technique. New inexpensive marketing campaigns can sometimes produce the same results as costly ones.Try toning down your expensive marketing strategies geared toward acquiring new customers. New customer sales account for only 20 percent of your business, anyway. During tough economic times, the consumer is not the only one that should be frugal.

Try to land a corporate customer, in a struggling economy. The general public are not the only ones effected by a economic slump. Corporations will be down sizing, trimming the fat and streamlining. The corporations that maintain productivity, while decreasing associated costs, will remain successful. Market products that solve corporate problems and struggles, at a substantial savings. You just might score a new corporate account.

Implement these direct marketing tips today. These tips can help improve the value of your business and help overturn a struggling econonmy, at the same time. A faltering economy effects all of us. Online businesses included. Simple alterations in your business and consumer practices can yield miraculous results.

 William Botelho

William Botelho

Work From Home Passion – Owner

Tagged with: • • • •

Filed under: Work at Home • home business • make money • work from home

Like this post? Subscribe to my RSS feed and get loads more!